FEATURED STORIES

Genesis

BY RASHMI SINGH

“Awalkhana” is inspired by my grandmother, Smt. Radhika Singh’s untold creativity expressed in her exquisite and exceptionally fine “Kashida” (the most ancient and traditional form of intrinsic art of thread work and embroidery known to be practised in Bhojpur region of Bihar, Irkal in Karnatka and Kashmir. In Bhojpur, Bihar, this typically is referred to as Bharua Kasida), sampled and treasured in an almost 80-85 years old “Awalkhana” made by her. This family heirloom for the longest time travelled from closets of various women in my paternal family until it reached my mother’s and caught my eye. I immediately took possession of it and became its proud but passive owner.

About the Logo

By Rashmi Singh

“The image with head of the bird figurine in backward/forward direction stands for the past /present continuum. The centre square represents how humans/communities nurture this continuum through their heritage. The above “kashida” pattern from my grandmother’s “Awalkhana” is representative of everyday, household heritage. The amalgamation of bird figurine (resembling a peacock) with the human figurine reflects the close association between nature and human beings, representing the entire ecosystem.” A simplified image makes this easily replicable for use on the website and stationary. “Awalkhana” and the byline “Everyday Heritage” give a glimpse into what the website aims to offer. A sans serif typeface aims to give this logo lockup a clean modern look to balance the traditional motif and colour selection.